Brand Strategy · Innovation Roadmaps · Integrated Marketing

Positioning beauty + wellness brands to lead their category.

BrandKraft partners with founders to transform vision into market-leading brands by defining positioning, shaping innovation roadmaps, and building integrated marketing and commercialization engines required to scale. Executive-level brand leadership and expertise, without the commitment of a full-time hire.

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15 years inside beauty CPGForecasts hit. KPIs met. Categories grown.
Color CosmeticsSkincareBeauty DevicesPrestigeMasstigeOmni-channelDTCRetailFounder-led BrandsColor CosmeticsSkincareBeauty DevicesPrestigeMasstigeOmni-channelDTCRetailFounder-led Brands
What changes

Strategy you can
feel in the numbers.

BrandKraft is built for one outcome: a founder-led brand that grows on purpose, not by accident.

Sharper positioning

A point of view the market can feel — clear, ownable, and built to hold as the brand scales.

Smarter pipeline decisions

A product roadmap shaped by consumer insight and white space, not guesswork or internal momentum.

Stronger commercialization

Pricing, assortment, and margin planned with sales, finance, and operations from day one.

Stronger launches

Tease, launch, and sustain choreographed across every touchpoint — built to hit the number.

More focused growth

Fewer, better bets. A clear sense of what to build, what to drop, and what comes next.

The BrandKraft Growth Framework

A deliberate path from ideation to launch.

01Clarify

Positioning + brand foundation

Define the brand's reason to exist, its category stance, and the messaging hierarchy everything downstream is built on.

02Decide

Product pipeline + portfolio

Pressure-test the roadmap against consumer insight and product gaps. Optimize the portfolio toward core growth categories.

03Plan

Commercialization + GTM

Build the omni-channel go-to-market: pricing, assortment, channel strategy, and the 360 campaign architecture.

04Launch

Tease, launch, sustain

Sequence the launch across every consumer touchpoint and the calendar — then sustain the momentum past week one.

Selected experience

An anthology of beauty work.

A selection from past corporate roles across color, skincare, and beauty tech.

NuFACE
Beauty Devices · Skincare

NuFACE

  • Grew the annual holiday collection to ~10% of annual revenue.
  • Built the omni-channel GTM blueprint and led the tease–launch–sustain campaign across all touchpoints.
  • Led a packaging rebrand that reduced COGS and elevated the out-of-box experience.
Jaclyn Cosmetics
Color Cosmetics

Jaclyn Cosmetics

  • Drove positioning and go-to-market strategy for a flagship luminizer launch.
  • Built the forward pipeline strategy, aligning to core growth categories from consumer insight and product-gap analysis.
  • Shaped an ongoing promo strategy to grow dotcom sales.
Born Dreamer
Founder-led · Charli D'Amelio

Born Dreamer

  • Built a holiday promo strategy grounded in giftability, driving ~20% of projected annual retail sales.
  • Identified PR and influencer strategies that lifted partnership engagement ~50%.
  • Formulated a masstige-to-prestige commercialization plan and new assortment.
How we work together

Three ways to engage.

01

Brand + GTM Strategy Intensive

A focused engagement to clarify positioning, messaging, and the go-to-market architecture for a launch, expansion, or reset.

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02

Product Pipeline + Commercialization Sprint

Portfolio and pipeline strategy with the pricing, assortment, and margin planning that makes it real.

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03

Fractional Brand / GTM Leadership

Senior brand and go-to-market leadership embedded with your team — strategic direction without a full-time hire.

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Let's connect

Let's kraft your brand + growth strategy together.

For founder-led beauty brands preparing to launch, expand, reposition, or reset for growth.

Start a conversation